ITC Gold Flake, 2019

Packaging Design For ITC Gold Flake Neo

Corporate Identity Packaging Branding Graphic Design
By Paper Tree

ITC launched ‘Neo’ a new premium offering under their Gold Flake brand, targeted at the modern consumer. They approached us to design the branding & packaging which would reflect their active carbon dual filter technology & rich, full flavour. In a bold departure from the brand’s signature golden packs, we created a black pack with a hexagon mesh graphic to depict the filtration.

ITC launched ‘Neo’ a new premium offering under their Gold Flake brand, targeted at the modern consumer. They approached us to design the branding & packaging which would reflect their active carbon dual filter technology & rich, full flavour.

In a bold departure from the brand’s signature golden packs, we created a black pack with a hexagon mesh graphic to depict the filtration.
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