ITC Fiama, 2018
Packaging Design for Fiama Essential Oils
Packaging Design for Fiama Essential Oils
Brief: Fiama, one of India's largest FMCG brands, launched its own range of essential oils. They approached us to design the packaging, comprising outer boxes, bottle labels, and how-to-use leaflets. For the packaging, we retained the pop colours of the Fiama brand, and used illustrations instead of photographs of the ingredients, to give the range a more authentic feel.