ITC Engage, 2017

Packaging Design for Engage Perfume Sprays

Packaging Graphic Design
By Paper Tree

Client: ITC (Personal Care Product Business) | Brand: Engage | 2017 | Product: Perfume Sprays | About The Design: ITC Engage was launching a new range of women's perfumes that were inspired by exotic landscapes & ingredients, for which they asked us to create feminine premium packaging. To meet the brief, we used colours to showcase the ingredients instead of ingredient images, with pastels & gradients keeping the overall feel soft. A geometric floral pattern background further enhanced the feminine feel. The Engage Couple were rendered in gold + variant colour to enhance the premium feeling.

<b>Client: ITC (Personal Care Product Business) | Brand: Engage | 2017 | Product: Perfume Sprays | About The Design:</b> ITC Engage was launching a new range of women's perfumes that were inspired by exotic landscapes & ingredients, for which they asked us to create feminine premium packaging. To meet the brief, we used colours to showcase the ingredients instead of ingredient images, with pastels & gradients keeping the overall feel soft. A geometric floral pattern background further enhanced the feminine feel. The Engage Couple were rendered in gold + variant colour to enhance the premium feeling.
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