ITC Mangaldeep, 2017

Logo & Packaging for Mangaldeep Treya

Corporate Identity Packaging Branding Graphic Design
By Paper Tree

Flowers, being a universal symbol of devotion, were used to denote devotion on the pack. Keeping in mind that the product would be launched pan-India, we used common flowers, not associated with any specific religion

Flowers, being a universal symbol of devotion, were used to denote devotion on the pack. Keeping in mind that the product would be launched pan-India, we used common flowers, not associated with any specific religion

Keeping in mind the devotional modern woman as the target audience for this product, we created a soft, feminine, yet unique logo for Treya. We also created a 3-in-1 mnemonic denoting wisdom, prosperity & strength via devotional cues, which became a symbol for the brand.

Keeping in mind the devotional modern woman as the target audience for this product, we created a soft, feminine, yet unique logo for Treya.  We also created a 3-in-1 mnemonic denoting wisdom, prosperity & strength via devotional cues, which became a symbol for the brand.

Client: ITC (Matches & Agarbatti Business) | Brand: Mangaldeep | 2017 | Product: Mangaldeep Treya Agarbattis | About The Design: ITC launched Mangaldeep "Treya", offering 3 fragrances in one pack, providing consumers variety & convenience for their daily worship. They approached us to design the Treya logo & product packaging that evokes "devotion".

<b>Client: ITC (Matches & Agarbatti Business) | Brand: Mangaldeep | 2017 | Product: Mangaldeep Treya Agarbattis | About The Design:</b> ITC launched Mangaldeep
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