ITC Flake, 2015

ITC Flake 1 Crore Unique Packs

Packaging Graphic Design
By Paper Tree

ITC approached us to design a set of background artworks using the Flake ‘Swoosh’ mnemonic. These backgrounds would be used at various scale levels, placements & orientations to create a world-record-setting 1,00,00,000 (ten million) unique numbered packs for their Flake brand!

ITC approached us to design a set of background artworks using the Flake ‘Swoosh’ mnemonic. These backgrounds would be used at various scale levels, placements & orientations to create a world-record-setting 1,00,00,000 (ten million) unique numbered packs for their Flake brand!
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