Zilch Cosmetics, 2019

Branding & Packaging Design System for Zilch Cosmetics

Corporate Identity Packaging Branding Graphic Design
By Paper Tree

Packaging Design System: Zilch's packaging features abstract line-drawing faces/body parts + minimalistic ingredient illustrations to convey what each product is. The faces are generic outlines, without a bias towards any specific race, ethnic features or beauty standard, and several faces are androgynous, to make the brand more gender-inclusive. The system allows fo infinite number of combinations by interchanging the faces, ingredients & colours and by adding on more illustrations in the same style whenever needed.

<b>Packaging Design System:</b> Zilch's packaging features abstract line-drawing faces/body parts + minimalistic ingredient illustrations to convey what each product is. The faces are generic outlines, without a bias towards any specific race, ethnic features or beauty standard, and several faces are androgynous, to make the brand more gender-inclusive. The system allows fo infinite number of combinations by interchanging the faces, ingredients & colours and by adding on more illustrations in the same style whenever needed.

Brief: Zilch Cosmetics approached us to create their logo + a scalable packaging system for their skincare & cosmetics brand. The target consumers are Indian millennials-at-heart (It's not about age, it's about mindset!). The brand shuns conventional stereotypes of beauty, embracing the virtues of 'self-love, self-care', where wearing makeup is a choice, not an obligation. Their policy is 'No BS': No Bad Stuff (i.e. harmful ingredients) No Beauty Stereotypes (i.e. unrealistic & exclusive standards) No Body Shaming (i.e. making people feel bad about themselves) No Bull $#!+ (a no-nonsense approach to product development & communication). Branding The asymmetrical logotype represents Zilch customers' non-conformist mindset that rejects conventional ideas of beauty & grooming. The customers - and the brand - are defined as much by what they're not as by what they are. This is symbolised by the stylised '0' mnemonic.

<b>Brief: </b> Zilch Cosmetics approached us to create their logo + a scalable packaging system for their skincare & cosmetics brand. The target consumers are Indian millennials-at-heart (It's not about age, it's about mindset!). The brand shuns conventional stereotypes of beauty, embracing the virtues of 'self-love, self-care', where wearing makeup is a choice, not an obligation. Their policy is 'No BS': No Bad Stuff (i.e. harmful ingredients) No Beauty Stereotypes (i.e. unrealistic & exclusive standards) No Body Shaming (i.e. making people feel bad about themselves) No Bull $#!+ (a no-nonsense approach to product development & communication). 

<b>Branding</b> The asymmetrical logotype represents Zilch customers' non-conformist mindset that rejects conventional ideas of beauty & grooming. The customers - and the brand - are defined as much by what they're not as by what they are. This is symbolised by the stylised '0' mnemonic.
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