Overheard Communications

Client Brief

Client: Swachh Bharat Abhiyan was a country-wide campaign from 2014 to 2019, to eliminate open defecation and improve solid waste management (SWM) in urban and rural areas in India. The objectives of the mission also included eradication of manual scavenging, generating awareness and bringing about a behavior change regarding sanitation practices, and augmentation of capacity at the local level, nitiated by the Government of India, the mission aimed to achieve an "open-defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi. 

Brief: Promotion of brand communication shared on Twitter. 

Idea

The messaging related to particular group, for example, Housing Feferation needed to be targetted with keywords targeetting and following affinity.  

Execution

Platforms: 

Twitter: 

• Each Tweet had particular messaging targetted towards an aspect of the the SBA

• We identified the perfect targetting combination and customised targeting for each group 

• Video Ads and Tweets with real life stories were used in promotion to garner higher traction 

Overheard Communications

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

26-50 Employees

Other Projects
Unimoni
BRAND Unimoni, 2018

PROJECT Unimoni...

Client: During 2018, UAE Exchange began re-branding to "Unimoni" at locations outside of the United Arab Emirates. ...

My Teacher, My Superhero | Euro Kids
BRAND Euro Kids Internatio, 2020

PROJECT My Teacher, My Superhero | Euro Kids...

Client: EuroKids International is a company in the education space in India which has its presence in education in preschooli...

Animal Planet
BRAND Animal Planet India, 2016

PROJECT Animal Planet...

Client: Animal Planet is television channel owned by Discovery, Inc. First established on October 1, 1996, the network i...

Belief
BRAND Discovery India, 2016

PROJECT Belief ...

Client: Discovery Channel India is the Indian version of Discovery Channel operated by Discovery Networks Asia Pacific for th...

SBI - Youth For India (Award Winning)
BRAND SBI, 2016

PROJECT SBI - Youth For India (Award Winning)...

Client: SBI Youth for India Fellowship is the flagship program of State Bank of India Foundation, it is a 13-month ...