ODN Digital Services Pvt Ltd

Client Brief

Fossil has offices in 9 countries of APAC and earlier each office was creating local content for 'same' articles selling across all these countries.
To avoid duplication of such a huge cost of shoots, listing, and rich content, Fossil wanted a solution to this challenge.

Idea

Fossil has watches, jewelry and leather goods as categories and 18 brands like Armani, Skagen, Diesel, Michael Kors and more. Understanding guidelines for each and coming around with a workable solution was a big challenge that ODN provided a solution for to avoid duplication efforts, time and extra costs attached thereof.

Execution

1. Creation of master guidelines of images and listing content based on research of all 30 marketplaces across 9 countries.
2. Shooting 16 angles and writing 160 attributes for one single article.
3. Created a tech tool to store and disseminate all this information creating mapping tools in the backend.
4. Now if a Fossil team in Japan needs to upload articles on Rakuten Japan, they just need a few clicks to dowload a ready to upload sheet for Rakuten with no errors or changes needed.

ODN Digital Services Pvt Ltd

Design

  1. New Delhi

Services

Clients

Category Experience

Employees

51-100 Employees

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