Client Brief

Noon does shoots in the studios in Dubai and needs help with editing the images. ODN edits 1000 images per day. Since Noon shoots mostly premium products in-house, hence apart from the regular retouching and background cleaning, ODN uses its expertise to improve product shapes, shine & shadows.

Idea

Idea is to use the fashion understanding and editing expertise of the ODN team and churn out a much better and faster output at a much-reduced price.

Execution

1. Receive Raw images from Noon along with specific editing instructions.

2 ODN checks feasibility and reaches out to Noon in case of any queries.

3. ODN team airbrushes BG's & model skin, removes creases, gives proper shapes to the products & increases reflection & shine (for jewelry & other reflective products)

4. Products are uploaded on shared drives

Result

3x reduction of cost, much faster TAT

https://www.noon.com/saudi-en/fashion/luggage-and-bags/handbags-34070

Client

Noon

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