Nukkad by STAGE

Client Brief

Insurance Samadhan's main purpose was to drive consumer engagement, awareness, user acquisition and adoption. Along with these aspects, they also wanted to establish themselves as the most trusted insurance grievance redressal platform.


For Nukkad by STAGE the objective was two-fold:

  1. Business Driven: Generating leads, New user/case registrations, customer feedback generation, driving users to the website ultimately leading to increased adoption

Brand Reach: Increase brand awareness, educating consumers and deep understanding of the offering


The key approach was to deeply integrate Insurance Samadhan’s winning offerings into the weekly show on financial literacy - ‘P Bole Toh Paisa’ where the host simplified the complex topic of insurance and the ways to tackle grievances through a one month long campaign. Through original content, in-built by Nukkad by STAGE content team and produced at their studios, this content marketing campaign went beyond the traditional branded videos, adding value to the user’s life and building strong brand recall.


Nukkad by STAGE designed the month-long, 4-episode weekly show to:

  1. Seed the conversation on mis selling and fraud to encourage users to share their stories ultimately driving the user to state the problem statement and introduce Insurance Samadhan

  2. Establishing brand credibility and trust through real-life stories of users who faced insurance grievances and were offered a solution by Insurance Samadhan

  3. Integrating current offerings like the timely Covid offering designed to help in times of need into the episode 

  4. Creating lasting impact to establish Insurance Samadhan as go-to in case of Claim Rejection


  1. Nukkad by STAGE enabled Insurance Samadhan to land on a 5 point problem statement shared directly by users

  2. Initiated deep and engaging conversations amongst users and Insurance Samadhan across the campaign - 1 Cr+ (10,738,128) reach, 44 lakh+ (44,59,760) views and 50K+ (50,093) engagement

  3. 74.5% audience engaged belonged to the 30+ Age Group and key demographics - Uttar Pradesh, Maharashtra, Delhi, Madhya Pradesh, Gujarat, Rajasthan, Bihar, Haryana and Punjab are the top states respectively

  4. 300+ new leads generated and 120+ cases registered. A total claim of 1 Cr+ registered on the platform

  5. Witnessed close to 4450 poll engagements that helped the brand design their offerings and 46,000 link clicks on the landing page


Deepak Bhuvneshwari Uniyal, Co-Founder, Insurance Samadhan, said, “I thank the team for a fabulous and successful campaign. Right from the ideation stage, they worked very closely with us and built a very innovative campaign that not only helped us build the brand but also enabled customer acquisition. They are a very passionate team and I look forward to creating such great campaigns with them in the future.”

Nukkad by STAGE

Digital Marketing

  1. Indore



Category Experience


26-50 Employees

Other Projects
How upGrad and Nukkad by STAGE encouraged youth to make the most of the lockdown
BRAND upGrad, 2020

PROJECT How upGrad and Nukkad by STAGE encouraged youth to make...

Give a boost to the upGrad’s #AageKiSoch campaign which encourages people to make the most of lockdown, learn or do something new and...

How Adda 52 and Nukkad by STAGE brought families and friends together during lockdown
BRAND Adda52, 2020

PROJECT How Adda 52 and Nukkad by STAGE brought families and fr...

The pandemic caught all of us unawares. And with social distancing being a way of life, there was a need to feel the human connection again...

How Pee Safe and Nukkad by STAGE helped encouraged women to #BleedYourWay on menstrual hygiene day
BRAND Pee Safe, 2020

PROJECT How Pee Safe and Nukkad by STAGE helped encouraged wome...

On Menstrual Hygiene Day 2020, Pee Safe decided to talk about periods  loud and clear. They chose Nukkad by STAGE to be the voice and ...

How YONO SBI became the ‘cool bank to bank with’ through Nukkad by STAGE

PROJECT How YONO SBI became the ‘cool bank to bank with’ th...

YONO SBI’s main purpose was to attract youth to the new age digital banking services of YONO. Right from banking, to insurance, to lo...