Insurance Samadhan, 2020

How Nukkad by STAGE drove 1 Cr+ claims, 300+ leads for Insurance Samadhan

Social Media Content Content Marketing Branding
By Nukkad by STAGE
Client Brief

Insurance Samadhan's main purpose was to drive consumer engagement, awareness, user acquisition and adoption. Along with these aspects, they also wanted to establish themselves as the most trusted insurance grievance redressal platform.

Idea

For Nukkad by STAGE the objective was two-fold:

  1. Business Driven: Generating leads, New user/case registrations, customer feedback generation, driving users to the website ultimately leading to increased adoption

Brand Reach: Increase brand awareness, educating consumers and deep understanding of the offering

Execution

The key approach was to deeply integrate Insurance Samadhan’s winning offerings into the weekly show on financial literacy - ‘P Bole Toh Paisa’ where the host simplified the complex topic of insurance and the ways to tackle grievances through a one month long campaign. Through original content, in-built by Nukkad by STAGE content team and produced at their studios, this content marketing campaign went beyond the traditional branded videos, adding value to the user’s life and building strong brand recall.

 

Nukkad by STAGE designed the month-long, 4-episode weekly show to:

  1. Seed the conversation on mis selling and fraud to encourage users to share their stories ultimately driving the user to state the problem statement and introduce Insurance Samadhan

  2. Establishing brand credibility and trust through real-life stories of users who faced insurance grievances and were offered a solution by Insurance Samadhan

  3. Integrating current offerings like the timely Covid offering designed to help in times of need into the episode 

  4. Creating lasting impact to establish Insurance Samadhan as go-to in case of Claim Rejection

Result
  1. Nukkad by STAGE enabled Insurance Samadhan to land on a 5 point problem statement shared directly by users

  2. Initiated deep and engaging conversations amongst users and Insurance Samadhan across the campaign - 1 Cr+ (10,738,128) reach, 44 lakh+ (44,59,760) views and 50K+ (50,093) engagement

  3. 74.5% audience engaged belonged to the 30+ Age Group and key demographics - Uttar Pradesh, Maharashtra, Delhi, Madhya Pradesh, Gujarat, Rajasthan, Bihar, Haryana and Punjab are the top states respectively

  4. 300+ new leads generated and 120+ cases registered. A total claim of 1 Cr+ registered on the platform

  5. Witnessed close to 4450 poll engagements that helped the brand design their offerings and 46,000 link clicks on the landing page

 

Deepak Bhuvneshwari Uniyal, Co-Founder, Insurance Samadhan, said, “I thank the team for a fabulous and successful campaign. Right from the ideation stage, they worked very closely with us and built a very innovative campaign that not only helped us build the brand but also enabled customer acquisition. They are a very passionate team and I look forward to creating such great campaigns with them in the future.”

Client

Insurance Samadhan

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