NOW media

Client Brief

To build an Asian brand that stands out among the plethora of Asian restaurants in a city like Bangalore. 

 

Idea

NOW Media helped AA Hospitality create a brand that is trendy, minimal, and uber-cool. 

#heretogetlucky became a viral campaign for the brand, generating over 1 million relevant brand impressions on social media, leading up to the launch. 

Lucky Chan the mascot brings a playful aspect to the brand. The cat is inspired by Maneki-Neko, a Japanese figurine that is often believed to bring good luck to the owner

We built a brand that seems very different and international in its approach and still seems like a Japanese franchise than a stand alone. 

The whole brand was kept intimate by calling it Bangaore's first dim sum and sushi parlour

NOW media

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

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