Brassa, 2022

Brassa - The hottest new brand in Bangalore F&B

Branding Graphic Design
By NOW media

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

Interior, food and beverage shoot

NOW media developed the brand identity and positioning for the latest brand in the F&B space in Bangalore - Brassa.

NOW media developed the brand identity and positioning for the latest brand in the F&B space in Bangalore - Brassa.
Client Brief

To create an all-day dining space that is aspirational and trendy.

Idea

From the styling of the brand assets, photoshoots and video content, we drove the daytime vibe of the space with bright and vibrant visuals. 

Our campaign revolved around Sunshine and Goodtimes to drive the message that this is a daytime space and harped on the vibe element. 

Check @brassa.official on Instagram 

Execution

We built a brand identity that focused on 'Less is more'. We went modern in the branding approach with pastel colours and a tone of voice that played on the vibe of the place. 

 

Result

A brand that got the entire city's attention and curiosity.

A space that built hype only through Instagram and became the talk of the town with no mention of the brand on Zomato or another discovery platform. 

Every guest points out the "vibe" of the space just as we intended to create. All dining sessions are booked out for the weeks following the launch. 

The space attracts a very niche and upmarket crowd. Another successful brand by NOW media.

 

Client

Brassa

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