NOW media

Client Brief

Build a brand that is quirky and fun keeping in mind the interiors that were already 90% complete by the time we got the brief. 

Execution

We went with a name that was fun and memorable while building a character to tell the story of who Gawky Goose was. 

The mascot was used for internal posters with fun copy and the entire story was built around how Gawky the Goose has been all along amongst us throughout history. 

We included the family tree of gawky through vintage paintings in the path way, a mascot that went around the city for on-ground activation that was combined with a radio campaign 

Our social media strategy started off by building curiosity around the goose and his arrival to Bangalore. 

Result

The brand saw one of the most successful launches in Bangalore's recent history in f&b. Organic traction drove the brand to one of the most popular spots in the city.

NOW media

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

Other Projects
The first Dim sum and Sushi parlour | Lucky Chan
BRAND Lucky Chan, 2020

PROJECT The first Dim sum and Sushi parlour | Lucky Chan...

To build an Asian brand that stands out among the plethora of Asian restaurants in a city like Bangalore.    ...

Brassa - The hottest new brand in Bangalore F&B
BRAND Brassa, 2022

PROJECT Brassa - The hottest new brand in Bangalore F&B...

To create an all-day dining space that is aspirational and trendy. ...

Bodycraft Clinic - A Skin and Cosmetology clinic
BRAND Bodycraft , 2019

PROJECT Bodycraft Clinic - A Skin and Cosmetology clinic...

Monthly social media marketing and lead generation for the brand.    ...

Bringing Prestige travellers to the new era - Rebranding
BRAND Prestige Travelers , 2021

PROJECT Bringing Prestige travellers to the new era - Rebrandin...

Rebrand what was established in 2007 with a look and feel that is new, yet familiar.  ...

Brand identity development for Canadian immigration service.
BRAND RJ Consultants, 2021

PROJECT Brand identity development for Canadian immigration ser...

Build the brand identity for RJ Consultants.  ...