Gawky Goose, 2021

Branding, Collateral, Launch of Gawky Goose in Bangalore

Corporate Identity Flyers / Posters Packaging Branding Graphic Design
By NOW media

Mascot derived from the logo unit was used for brand activation in the city

Mascot derived from the logo unit was used for brand activation in the city

Unifrom design and internal branding

Unifrom design and internal branding

Coasters, menus and content photography

Coasters, menus and content photography

Internal signages

Internal signages
Client Brief

Build a brand that is quirky and fun keeping in mind the interiors that were already 90% complete by the time we got the brief. 

Execution

We went with a name that was fun and memorable while building a character to tell the story of who Gawky Goose was. 

The mascot was used for internal posters with fun copy and the entire story was built around how Gawky the Goose has been all along amongst us throughout history. 

We included the family tree of gawky through vintage paintings in the path way, a mascot that went around the city for on-ground activation that was combined with a radio campaign 

Our social media strategy started off by building curiosity around the goose and his arrival to Bangalore. 

Result

The brand saw one of the most successful launches in Bangalore's recent history in f&b. Organic traction drove the brand to one of the most popular spots in the city.

Client

Gawky Goose

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