GoodLife Magik, 2019

Launch TVC - Fruit Juice Brand

Social Media Content TVCs / Brand Films Brand Strategy Photography and Retouching Animation and Modeling
By Myra Multimedia Enterprise Pvt Ltd

TVC - Live Action, 3D Animation

Client Brief

The Tolaram Group was entering the beverages sector for the first time in almost 40 years of operations in West Africa. They were launching a fruit juice brand, GoodLife Magik, that was targetted at kids. The client wished to launch with a never-before-seen TV commercial that would be a visual extravaganza for kids. An ad that would highlight the brand, it's variants & features.

Idea

The idea was to create a world of fantasy where fruits come alive & interact with kids.

Execution

We created a storyboard based on the creative note that we received from the client. Once locked, we shot the TVC in 2 working days (including the still photography for the campaign). The 3D rigs were ready by the time the ad was shot & we delivered the first cut within the stipulated timeline.

Result

An end product that exactly captured the client's needs.

Client

GoodLife Magik

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