Motley Advertising

Client Brief

The brief was to create a sense of coolness about Indian mithai and namkeen in the minds of the young India, and bring back the lost glory of Indian sweets and snacks durin g the youthful festival of Holi.

Idea

Today’s Urban Youth asks questions and demands reasons for every action. If it’s not enticing and strategic enough, they are simply not interested. Holi is a festival of fun and a lot of amusement.

But one thing that can make it doubly fun is a wide range of Holi-special mithai and namkeen that our country has to offer.

One can never imagine how a traditional mithai can not only bond people together, but also encourage them to have a blast and make Holi the most memorable festival ever.

Execution

Our campaign line along with the engaging copy gave our message with displays near Mithai shops pan India days before the festival.

Result

Received lot of love from the target audience and drove a lot of young Indians to the member sweet shops

Motley Advertising

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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