Motley Advertising

Client Brief

The brief was to design digital emailers + web banners for the SIP product of ICICI Securities following the Playbook for design standards on Designs by McKinsey & Company.

Idea

The idea was to adhere to the 11 rule-based checklist to help deliver a consistent and effective experience across the brand's website/ apps.

Execution

Designed multiple emailers and banners as part of different sprints in a matter of weeks with perfect communication, consistency and content hierarchy. 

Result

We were lauded by the management for quick adaptability of the McKinsey Playbook for ICICI Securities along with quick response time with deliverables

Motley Advertising

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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