Motley Advertising

Client Brief

The brief was to design digital emailers + web banners for the SIP product of ICICI Securities following the Playbook for design standards on Designs by McKinsey & Company.


The idea was to adhere to the 11 rule-based checklist to help deliver a consistent and effective experience across the brand's website/ apps.


Designed multiple emailers and banners as part of different sprints in a matter of weeks with perfect communication, consistency and content hierarchy. 


We were lauded by the management for quick adaptability of the McKinsey Playbook for ICICI Securities along with quick response time with deliverables

Motley Advertising


  1. Mumbai



Category Experience


1-10 Employees

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