Client Brief

The founder of Meliora approached us to create identity for their upcoming eco-fashion label. This Indian-origin brand makes women's lifestyle products out of organic materials like hemp for urban women who appreciate sustainability, and prefer investing in slow fashion with a premium.

The brand did not want to piggyback on the fact that the products are currently made out of hemp. restricting their identity to only one material; instead they wanted to position the brand in the premium eco-fashion category by making organic, sustainable products look classy and rich.

Execution

We deep-dived and took the client along with us in the journey of brand identity from the discovery phase to the delivery stage. We created various target profiling and the stylescapes that best represented them. The brand's personality and tone was set during this process, which helped in defining the visual language of the brand.

 

Client

Meliora Bags

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