Mothership productions

Client Brief

Ogilvy India wanted to create a topical Ad for Women's day for Ceat Tyres. Promoting gender equality mindset was the main objective of this campaign. They developed a beautiful script for the same with the core idea of how people should change their ideas and perceptions and ask the right questions.

Idea

When the tyres don’t care who is riding on them, or the road doesn’t judge its traveller- then why should you? We, at CEAT, urge you to ask the right questions and change perceptions this #WomensDay. It's now time to #UthaoSawalBadloKhayal. Change #RidesOnCEAT

Execution

Directed by Kashif Memon, this one was shot beautifully by Arnold Fernandes on busy Navi Mumbai Streets. Dhruv and meenakshi, our cast delivered a performace that was completely in tandem with what the writers had intended. A multiple location shoot with various sequences wrapped up in a day's Work.

Mothership productions

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

26-50 Employees

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