Reliance Life Insurance, 2016

Reframing the Challenge

Social Media Content
By Mio Design

Reliance awards video - MIO DESIGN

Client Brief

Sachin Tentulkar’s retirement created a huge opportunity to take advantage of the worlds biggest retirement for Reliance Life Insurance Retirement Plans.

Execution

CHALLENGE
RLI did not have any association with brand ‘Sachin’. And was unable to reference the star in anyway whatsoever.

SOLUTION
To find Sachin’s ardent fan that was being forced to retire with Sachins retirement. While Sachin was adequately prepared his fan Sudhir was not. ‘Support Sudhir’ was launched with digitally led campaign was executed across social, youtube, search and supported with outdoor across 30 cities across India.

GRAPHIC
The voiceover video

Client

Reliance Life Insurance

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