Mio Design

Client Brief

Sachin Tentulkar’s retirement created a huge opportunity to take advantage of the worlds biggest retirement for Reliance Life Insurance Retirement Plans.


RLI did not have any association with brand ‘Sachin’. And was unable to reference the star in anyway whatsoever.

To find Sachin’s ardent fan that was being forced to retire with Sachins retirement. While Sachin was adequately prepared his fan Sudhir was not. ‘Support Sudhir’ was launched with digitally led campaign was executed across social, youtube, search and supported with outdoor across 30 cities across India.

The voiceover video

Mio Design


  1. Mumbai



Category Experience


26-50 Employees

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