MID30

Client Brief

WINGS IVF Based in Ahmedabad. They have chain of centers across INDIA. Their main focus services are IVF, Male Infertility, Advance IVF techniques, Endoscopy and High end maternity. More than 12,000 live births through IVF in last year’s with expert clinical team. Latest and most advanced technology, best in class infrastructure, Facilities.

WINGS are pioneers in providing fertility solutions in India. Planning to promote services through collaterals, arranging camps, marketing materials, outdoor campaigns, etc… Their communication should be minimal, clear massage in creative form as well timely services.
 

Execution

We joined with them to give them new ideas for promoting their brand in different ways. Our idea is to connect emotionally for IVF subject and when we studded about this segment very sensitive. Theme and massage should be in good manner and easy to understand for target audience.  The birth of a child gives life to myriad relationships. So the WINGS, as a brand is a cradle for the birth of a mother, of a father, of hope, of new beginnings; of a brand new journey. When a couple is disappointed with some issues and lost their hope about baby, the IVF process helps them to fulfill their dream. A life is growing within the mother’s womb. When a baby entered in to family everything will be doubled up like, happiness, caring, bonding, etc… The deepest and strongest bond on earth is mother and child connected by the nurturing umbilical cord. 


Our idea is to convey massage through appropriate language. Color theme which we are using is pink and blue resemblance of girl and boy color. 
 

MID30

Creative

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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