Client Brief

Threptin was already a renowned name and nutritional supplement in the market. The brand has been in the market since 1953 and is largely prescribed by doctors. However, with the launch of Threptin Lite in 2016 & the brand’s desire to shift to the B2C segment, it became imperative that along with a good website, SEO or search engine optimization would be required for the brand & the product to show up on Google.


What we planned to do:

  • Target keywords with high search volume

  • Focused efforts on Brand keywords


The path we opted to follow:

  • We shortlisted most searched keywords in the product related categories and began SEO activities targeting these keywords. These included embedding keywords on the website and writing blog content which would bring users to the site.


The results we achieved:

  • Total Visitors through Google Search: 24,119

  • Total Impressions in Google search results page: 609K

  • Total Clicks: 26.4K

  • Average CTR: 4.3%

  • Average Position: 6.3

  • Total Conversions: 1,435


Digital Marketing

  1. Ahmedabad



Category Experience


11-25 Employees

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