Mediaqart Technologies Pvt Ltd

Client Brief

THEIR STORY

Loans For Any Expense

Delhi-based Yandex India is a renowned digital marketing agency. Their client ‘SUDHA POCKET’ lets anyone avail hassle-free instant personal loans, anytime directly to your bank account.

 

THEIR GOAL

Offer Customized Finance Loans to Customers in Need 

The client wanted to get more customers for their lending business. The market is still nascent. Specific goals consisted of improving lead conversions and increasing their app usage.

Idea

The Idea Behind It:

Generate Maximum Lead Conversions

Yandex India focussed on improving lead conversion rate. They took insights from Sudha Pocket’s custom audience data and pushed lead generation campaigns to them. They did highly targeted lead generation campaigns to reach the ideal customer segment using Mediaqart’s AI-backed platform. That helped them reach relevant audiences and generate more qualified leads.

Yandex India made informed decisions on ad spend using estimated results provided by the performance advertising platform. It allowed them to allocate more spend to campaigns where the leads could lead to actual conversion.

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did: 

THE SOLUTION

With Mediaqart, Yandex India Pushed Highly Targeted Lead Generation Campaigns
 

Using Mediaqart, Yandex India:

  • Did highly-targeted lead generation campaigns on Facebook and Instagram powered by  Artificial Intelligence algorithms.

  • Created custom audiences based on high intent signals

  • Set city-based targeting to reach the target audience with high intent of availing finance

  • Did demographic targeting to reach niche audiences

  • Improved ROAS using customer segmentation and predictive analytics

  • Created eye-catching creatives that were optimized for mobile viewers, using Mediaqart’s Canva integration

Result

What Yandex India Achieved Using Mediaqart

Increased Enrolments

Using Mediaqart, Yandex India managed to get more qualified leads for Sudha Pocket at reduced ad spend. The efforts resulted in:

  • 4.7% Lead Conversion Rate

  • Cost per qualified leads reduced by 25%

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Custom audiences

  • Lead generation campaigns

  • Creative work

Mediaqart Technologies Pvt Ltd

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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