Mediaqart Technologies Pvt Ltd

Client Brief

What was their brief to us:

THEIR STORY

Trusted Automobile Dealer

Vinod Motors is a trusted automobile dealer based out of Surat, Gujarat. They aim to offer the latest bikes and cars to people.

 

THEIR GOAL

Provide Access to Quality Automobiles

The client has dealerships of major automotive brands. They wanted to acquire qualified leads for their business at a reasonable budget.

Idea

The Idea Behind It:

Reach Automobile Buyers

The client wanted to create a presence on major social media platforms like Facebook and Instagram. Since their ideal customer segment is also present on these platforms, we decided to run highly targeted lead generation campaigns. Our AI-backed engine created the audiences who have a high purchase intent on the type and segment of automobiles offered. That helped us find relevant inquiries and book more test-drives.

 

We made informed decisions on ad spend using estimated results provided by our performance advertising platform. It allowed us to allocate spend that can fetch us more leads.

 

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did: 

THE SOLUTION

Generate Qualified Leads 

With Mediaqart, we:

  • Pushed highly-targeted lead generation campaigns on Facebook and Instagram to AI optimized audiences

  • Set city-based targeting in Surat to reach an audience with high intent of buying automobiles

  • Improved ROAS using customer segmentation and predictive analytics

  • Created eye-catching creatives using Mediaqart’s Canva integration

  • Highlighted the automobile USPs in the ad copy

Result

What we achieved for them

Reduction in Cost Per Lead

Vinod Motors received a great response using Mediaqart. The efforts resulted in: 

  • 700% Reduction in Cost Per Lead as per industry standards

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Lead generation campaigns

  • Creative Work

 

The client has deemed the program a great success!

Mediaqart Technologies Pvt Ltd

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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