The Couchpotato Club, 2020

The Couchpotato Club- Lead Generation Campaign

Display Advertising Search & promoted listing Digital Media Social Media Marketing
By Mediaqart Technologies Pvt Ltd

Want to focus on your health and start your fitness journey? Don’t know from where to start and what meal plan to follow? Join our 5 DAYS FEEL THE BURN workshop at an amazing offer for first 50 enrollments.

Want to focus on your health and start your fitness journey? Don’t know from where to start and what meal plan to follow? Join our 5 DAYS FEEL THE BURN workshop at an amazing offer for first 50 enrollments.

The journey towards wellness begins today. Join our 5 days workshop specially curated for Consideration of fitness, meals and education for only ₹200

The journey towards wellness begins today. Join our 5 days workshop specially curated for Consideration of fitness, meals and education for only ₹200
Client Brief

What was their brief to us:

THEIR STORY

Strength Training at Home
 

Ahmedabad based The Couch Potato Club offers curated fitness programs online.

 

THEIR GOAL

Create Health Awareness

The client works on increasing physical fitness among kids and adults. They wanted to get enrolments in their 5-day fitness camp - Feel the Burn.

Idea

The Idea Behind It:

Reach Fitness Lovers

We wanted to acquire inquiries from fitness enthusiasts on Facebook and Instagram. So we did highly targeted lead generation campaigns to reach the ideal customer segment. That helped us drive high-quality leads.  

We made informed decisions on ad spend using estimated results provided by our performance advertising platform. It allowed us to allocate spend at target locations where we could find more leads.

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did: 

THE SOLUTION

Increased Enrolment in Their Fitness Program

With Mediaqart, we:

  • Pushed highly-targeted lead generation campaigns on Facebook and Instagram to AI optimized audiences

  • Set city-based targeting to reach the target audience with high intent of applying for the 5-day course

  • Improved ROAS using customer segmentation and predictive analytics

  • Created eye-catching creatives consistent with the landing page using Mediaqart’s Canva integration

Result

What we achieved for them

Increased Lead Conversion Ratio

The Couch Potato Club achieved a healthy lead conversion rate. The efforts resulted in:

  • 16% Lead Conversion Rate

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Lead Generation campaigns

  • Creative Work

The client has deemed the program a great success!

Client

The Couchpotato Club

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