Mediaqart Technologies Pvt Ltd

We offer four healthcare related undergraduate courses for 10+2 completed students (both MPC or BiPC) with a promising career. These course are industry ready and provide immediate opportunities for the students. We provide Air conditioned & Non AC hostels with best facilities. Every nook & corner of the district is covered with our transport facility

To be the best,select the best. Our institutions offer multidisciplinary courses to widen the career opportunities for the students. Admissions are open for UG,PG, & PGDM. All the courses affiliated to Adikavi Nanyya University. Our PGDM course are approved by the UGC & respective Skill Council’s of India to up-skill the knowledge of young professionals. All the degree & Btech completed students can join into the courses.

3 year bachelor’s degree programme affiliated to Adikavi Nanyya university with industry oriented curriculum. All the four course are unique and designed to upgrade the skills of the young professionals at par with the industry needs. All the course are approved by UGC and also accredited by Agriculture Skill Council of India and Food Processing Skill council of India respectively. The passed-out students may immediately be hired with the core companies with avg salary pancake of 4L to 8L depending up on the students expertise. An in-Campus 20 Acres of farm is exclusively developed to train the students with On-Job training facilities. Hostels are well Air-Conditioned and equipped with best facilities and high security. #admissions #agriculture #foodnutrition #pydahcollege #pydahgroup #kakinada #bsc #bscagriculture #fisheries #andhrapradesh

Client Brief

What was their brief to us:

THEIR STORY

A Centre for Technological & Innovative Development

Pydah College of Pharmacy is one of the best pharmacy colleges in the country. It comes under the Pydah group 65+ years old educational institution.

THEIR GOAL

Provide Quality Pharmacy Education

The client wanted to get more enrolments in their pharmacy college. For this, they needed to reach prospective students who are searching for pharmacy courses in Andhra Pradesh. The challenge was to get relevant inquiries.

Idea

The Idea Behind It:

Generate Maximum Lead Conversions

We focussed on improving lead conversion rate. We took insights from Pydah’s custom audience data and pushed lead generation campaigns to them using our AI-backed platform. That helped us reach aspiring pharmacy students and generate more qualified leads.

We made informed decisions on ad spend using estimated results provided by the performance advertising platform. It allowed them to allocate more spend to campaigns where the leads could lead to actual conversion.

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did:

THE SOLUTION

Pushed Highly Targeted Lead Generation Campaigns

Using Mediaqart, we:

Pushed highly-targeted lead generation campaigns on Facebook and Instagram backed by Artificial Intelligence algorithms
Created custom audiences based on high intent signals
Set state-wide targeting to reach the target audience with high intent of enrolling in the college
Did demographic targeting to reach potential students
Improved ROAS using customer segmentation and predictive analytics
Created eye-catching creatives consistent with the landing page using Mediaqart’s Canva integration