Mediaqart Technologies Pvt Ltd

Client Brief

What was their brief to us:

THEIR STORY

A Centre for Technological & Innovative Development

Pydah College of Pharmacy is one of the best pharmacy colleges in the country. It comes under the Pydah group 65+ years old educational institution.

 

THEIR GOAL

Provide Quality Pharmacy Education 

The client wanted to get more enrolments in their pharmacy college. For this, they needed to reach prospective students who are searching for pharmacy courses in Andhra Pradesh. The challenge was to get relevant inquiries.

 

Idea

The Idea Behind It:

Generate Maximum Lead Conversions

We focussed on improving lead conversion rate. We took insights from Pydah’s custom audience data and pushed lead generation campaigns to them using our AI-backed platform. That helped us reach aspiring pharmacy students and generate more qualified leads.

We made informed decisions on ad spend using estimated results provided by the performance advertising platform. It allowed them to allocate more spend to campaigns where the leads could lead to actual conversion.

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did: 

THE SOLUTION

Pushed Highly Targeted Lead Generation Campaigns

Using Mediaqart, we:

  • Pushed highly-targeted lead generation campaigns on Facebook and Instagram backed by Artificial Intelligence algorithms

  • Created custom audiences based on high intent signals

  • Set state-wide targeting to reach the target audience with high intent of enrolling in the college

  • Did demographic targeting to reach potential students

  • Improved ROAS using customer segmentation and predictive analytics

  • Created eye-catching creatives consistent with the landing page using Mediaqart’s Canva integration

Result

What Sriram Pydah Achieved Using Mediaqart

Increased Enrolments

Using Mediaqart, Sriram Pydah managed to increase lead conversion rate at reduced ad spend. The efforts resulted in:

  • +2% Lead Conversion Rate

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Custom audiences

  • Lead generation campaigns

  • Creative work

Mediaqart Technologies Pvt Ltd

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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