M/S FINE HOMES , 2020

M/S FINE HOMES - Lead Generation Campaign

Display Advertising Search & promoted listing Digital Media Social Media Marketing Performance Based Marketing
By Mediaqart Technologies Pvt Ltd
Client Brief

What was their brief to us:

THEIR STORY

Making Home Search Easier

Assam based Fine Homes is an online platform for property seekers. They evaluate, verify and list properties on their platform. 

Idea

The Idea Behind It:

Generate Maximum Lead Conversions

 

We suggested to the client that they create an eye-catching video that showcases its properties. Heeding the advice, the client made a short 3D video that displayed various aspects of the property such as elevation view, architecture, amenities and more.

 

Focussing on improving lead conversion rate, we pushed highly targeted lead generation campaigns to the customer segment. The AI-powered audiences delivered by Mediaqart helped us reach relevant audiences and generate more qualified leads.

 

We made informed decisions on ad spend using estimated results provided by the performance advertising platform. It allowed us to allocate more spend to campaigns where the leads could lead to actual conversion.

 

All the ad campaigns were mobile-optimized to reach a large target audience online.

 

Execution

What we did: 

THE SOLUTION

Pushed Highly Targeted Lead Generation Campaigns

 

Using Mediaqart, we:

  • Pushed highly-targeted lead generation campaigns on Facebook and Instagram, backed by Artificial Intelligence algorithms.

  • Set state-wide targeting to reach the target audience with high intent of seeking property

  • Did demographic targeting to reach potential buying segment

  • Improved ROAS using customer segmentation and predictive analytics

Result

 

What Fine Homes Achieved Using Mediaqart

A Healthy Lead Conversion Rate

Using Mediaqart, Fine Homes managed to convert more leads at reduced ad spend. The efforts resulted in:

  • 6% Lead Conversion Rate

 

 

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Lead generation campaigns

Client

M/S FINE HOMES

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