Lavi Infosys, 2020

Lavi Infosys- Lead Generation Campaign*

Display Advertising Search & promoted listing Digital Media Social Media Marketing
By Mediaqart Technologies Pvt Ltd

Complete online learning and Teaching system for schools, Colleges, Acadamies and Tutors. The platform will make your students fall in love with learning. A Complete Teaching Platform for your Students that will help them to visualize all concepts and make them good learner. Hurry Up!! Book a Free Counseling Session with a Digital Bridge's Team. Call us on 8708590206

Complete online learning and Teaching system for schools, Colleges, Acadamies and Tutors. The platform will make your students fall in love with learning. A Complete Teaching Platform for your Students that will help them to visualize all concepts and make them good learner. Hurry Up!! Book a Free Counseling Session with a Digital Bridge's Team. Call us on 8708590206

Hesitating to get your own business online through E-commerce website Due to Heavy price tags? Also Website includes following features. Android Mobile App Offer Price 700.00 PM Offer Valid 24 Hours Only Payment Gateway Dynamic Website Domain & Hosting Business email Ac. SEO Tool Google Friendly Mobile Friendly Social Media Link setup Admin Panel User Panel Full online support Customization available Hurry! Place your order now. What app on 8708590206.

Hesitating to get your own business online through E-commerce website Due to Heavy price tags? Also Website includes following features. Android Mobile App Offer Price 700.00 PM Offer Valid 24 Hours Only Payment Gateway Dynamic Website Domain & Hosting Business email Ac. SEO Tool Google Friendly Mobile Friendly Social Media Link setup Admin Panel User Panel Full online support Customization available Hurry! Place your order now. What app on 8708590206.

Running a School or College, then Take advantage of the Best School Management Software and mobile App to manage your students, faculties, courses, library in a better way. ✅ Reception management ✅ Student management ✅ Admissions management ✅ Fees Module ✅ Attendance Management ✅ HR Module ✅ Certificate Module ✅ Transport Management ✅ Stock management ✅ NO COST EMI AVAILABLE Book a Free Demo for School ERP Software. Call us on 8708590206

Running a School or College, then Take advantage of the Best School Management Software and mobile App to manage your students, faculties, courses, library in a better way. ✅ Reception management ✅ Student management ✅ Admissions management ✅ Fees Module ✅ Attendance Management ✅ HR Module ✅ Certificate Module ✅ Transport Management ✅ Stock management ✅ NO COST EMI AVAILABLE Book a Free Demo for School ERP Software. Call us on 8708590206
Client Brief

THEIR STORY

Contributing to Education Sector

Lavi Infosys is a well-respected, online learning and teaching app maker. Standout attributes of their app include offerings that bring teachers and students under one roof. The app is witnessing an increased user base among schools, colleges and tutors.


THEIR GOAL

Make Quality Education Accessible to Everyone 

The learning system focuses on instilling students with the qualities of creativity, inquisitiveness and cognitive development.

Lavi Infosys sought to boost visibility within a very niche market. Specific goals consisted of improving lead conversions and increasing app enrollment. 

Idea

The Idea Behind It:

Generate maximum lead conversions

We focussed on enhancing Lavi Infosys’s online presence and improving lead conversion rate. We took insights from their custom audience data and pushed lead generation campaigns to them. Created the target personas and established the audience targeting strategy. Followed it with highly targeted lead generation campaigns to reach the ideal customer segment using Mediaqart’s AI-backed platform. They helped us reach relevant audiences that fetched more qualified leads.

We made informed decisions on ad spends using estimated results provided by the performance advertising platform. It allowed us to allocate more spend to campaigns where the leads could lead to actual conversion.

All the ad campaigns were mobile-optimized to reach a large target audience online.

 

Execution

What we did: 

THE SOLUTION

Pushed Highly Targeted Lead Generation Campaigns on Facebook and Instagram.

 

With Mediaqart, we:

  • Did highly-targeted lead generation campaigns on Facebook and Instagram using AI-backed advertising 

  • Created custom audiences selection based on high intent signals

  • Set city-based targeting to reach the target audience with high intent of visiting the dental checkup camp

  • Did demographic targeting to reach niche audiences

  • Improved ROAS using customer segmentation and predictive analytics

  • Created eye-catching creatives that were optimized for mobile viewers, using Mediaqart’s Canva integration

Result

What we achieved for them

Increased Enrolments

Progress resulting from online advertising has been steady. Several key metrics have improved exponentially. There is a significant jump in app enrollment. 

Using Mediaqart, Lavi Infosys managed to get more enrolments in their learning app at reduced ad spend. The efforts resulted in:

  • 5% Lead Conversion Rate

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Custom audiences

  • Lead generation campaigns

  • Creative work

 

The client has deemed the program a success!

Client

Lavi Infosys

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