Mediaqart Technologies Pvt Ltd

Client Brief

THEIR STORY

Contributing to Education Sector

Lavi Infosys is a well-respected, online learning and teaching app maker. Standout attributes of their app include offerings that bring teachers and students under one roof. The app is witnessing an increased user base among schools, colleges and tutors.


THEIR GOAL

Make Quality Education Accessible to Everyone 

The learning system focuses on instilling students with the qualities of creativity, inquisitiveness and cognitive development.

Lavi Infosys sought to boost visibility within a very niche market. Specific goals consisted of improving lead conversions and increasing app enrollment. 

Idea

The Idea Behind It:

Generate maximum lead conversions

We focussed on enhancing Lavi Infosys’s online presence and improving lead conversion rate. We took insights from their custom audience data and pushed lead generation campaigns to them. Created the target personas and established the audience targeting strategy. Followed it with highly targeted lead generation campaigns to reach the ideal customer segment using Mediaqart’s AI-backed platform. They helped us reach relevant audiences that fetched more qualified leads.

We made informed decisions on ad spends using estimated results provided by the performance advertising platform. It allowed us to allocate more spend to campaigns where the leads could lead to actual conversion.

All the ad campaigns were mobile-optimized to reach a large target audience online.

 

Execution

What we did: 

THE SOLUTION

Pushed Highly Targeted Lead Generation Campaigns on Facebook and Instagram.

 

With Mediaqart, we:

  • Did highly-targeted lead generation campaigns on Facebook and Instagram using AI-backed advertising 

  • Created custom audiences selection based on high intent signals

  • Set city-based targeting to reach the target audience with high intent of visiting the dental checkup camp

  • Did demographic targeting to reach niche audiences

  • Improved ROAS using customer segmentation and predictive analytics

  • Created eye-catching creatives that were optimized for mobile viewers, using Mediaqart’s Canva integration

Result

What we achieved for them

Increased Enrolments

Progress resulting from online advertising has been steady. Several key metrics have improved exponentially. There is a significant jump in app enrollment. 

Using Mediaqart, Lavi Infosys managed to get more enrolments in their learning app at reduced ad spend. The efforts resulted in:

  • 5% Lead Conversion Rate

 

Mediaqart integration for the campaign:

  • Automated audiences

  • Custom audiences

  • Lead generation campaigns

  • Creative work

 

The client has deemed the program a success!

Mediaqart Technologies Pvt Ltd

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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