Mediaqart Technologies Pvt Ltd

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Client Brief

THEIR STORY

Promoting the Culture Design of NE

Itswayyou is a clothing brand based in Imphal. They aim to promote designs inspired by the culture of NE India through their fashion retail, art and accessories.

THEIR GOAL

Sell their Printed Clothing

The client sells their own printed T-shirts. Before approaching Mediaqart, they had never done online advertising. So, they wanted to see how it works for their business.

Idea

The Idea Behind It:

Reach Fashion and Art Lovers

Facebook and Instagram serve as the ideal platforms for people who check out on the latest fashion stuff and art. So we did highly targeted website traffic campaigns to reach this customer segment. Our AI-backed engine created the audiences who have high purchase intent on fashion and art. We selected the age range targeting the youth of Manipur and Nagaland. That helped us drive relevant website visitors.

We made informed decisions on ad spend using estimated results provided by our performance advertising platform. It allowed us to allocate spend that can fetch the client more website clicks.

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did:

THE SOLUTION

Drove More Visitors to the Client’s Website

With Mediaqart, we:

Pushed highly-targeted website traffic campaigns on Facebook and Instagram to AI optimized audiences
Set city-based targeting in the northeastern states to reach the target audience with high purchase intent
Improved ROAS using customer segmentation and predictive analytics
Created eye-catching creatives consistent with the theme of the brand using Mediaqart’s Canva integration
Highlighted the USPs in the ad copy