Mediaqart Technologies Pvt Ltd

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Client Brief

What was their brief to us:

THEIR STORY

Helping People Live a Healthier Life

Fitness & Breakfast Studio is a team of coaches who offer personalized online fitness programs.

THEIR GOAL

Promoting Health Consciousness in times of Work from home

Fitness & Breakfast Studio launched a 21-day online fitness program that offered expert guidance on nutrition and workout. They wanted to get the word out and get enrolments in their program.

Idea

The Idea Behind It:

Get Maximum Enrolments

Since much of the fitness audiences are there on Facebook and Instagram, we wanted to find relevant inquiries by pushing ads to these platforms.

We suggested the client create a personalized video ad giving a glimpse of the entire program.

We did highly targeted lead generation campaigns to reach the ideal customer segment. That helped us generate qualified leads about the fitness program.

We made informed decisions on ad spend using estimated results provided by our performance advertising platform. It allowed us to allocate spend at target locations where we could find more leads.

All the ad campaigns were mobile-optimized to reach a large target audience online.

Execution

What we did:

THE SOLUTION

Increased Inquiries to the Fitness Program with Targeted Lead Generation Campaigns

With Mediaqart, we:

Pushed highly-targeted lead generation campaigns on Facebook and Instagram to AI optimized audiences
Set city-based and pin code based targeting to reach the desired audience with high intent of enrolling in the program
Improved ROAS using customer segmentation and predictive analytics