Maxim Marcom Services

Client Brief

The client was launching a small Dine-in Cafe of healthy and quick meals that would also be catering deliveries and take-aways in Lucknow to begin. Our brief was to develop a high-recall brand identity and create a truly memorable experience for its customers. The idea was to form a unique brand that could generate enough buzz in the market and rapidly multiply as a franchise. They wanted  a personality which is young, peppy, and fun.

Execution

As the name itself had the quirky element we designed a fun mascot with different expressions to achieve the fun element and crafted a colorful, eloquent, and vibrant brand language. We essayed an articulate and perky brand identity associated with healthy plus delicious meals. Distinct elements in the visual language and realistic depiction of the food conveys the message well. 

Result

We were not only able to create brand cohesion across multiple divisions, but it was also such a fun and happy identity that it started trending within the first week of the launch.

Maxim Marcom Services

Other Services

  1. Gurgaon

Services

Clients

Category Experience

Employees

1-10 Employees

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