IMLY RESTAURANT, 2016

Brand Concept and Communication Designs

Corporate Identity Packaging Social Media Content Strategic Design Social Media Marketing
By Maxim Marcom Services
Client Brief
To make a dent in the QSR space by doing something new with traditional/old dishes/recipes of India, the client wanted a brand that was fun, crazy and followed the menu with street foods of India. Along with a twist and a progressive and modern way of serving. And they wanted the whole brand language to reflect that personality.  
Execution
We came up with the name that brings out both the Indian-ness and ‘chatpata-ness’ of the brand personality. We came up with a unique mascot for the brand and worked on a very colorful, bright, quirky, and fun brand language. With a slew of activities straddling brand awareness campaigns (across BTL and digital), social media activities, offline collaterals, and in-store communication, we partnered Imly’s growth journey as an inseparable part of the brand.
Result
We were able to create a unique brand with the real chatpata-ness to the whole theme. It not only became the most talked-about brand in the country but was a huge success online as well. Our hard work generated a fanbase from a couple of followers to over a lakh within a short span. Whether it was talked about launches of Imly or making the brand synonymous with the ‘street food’ of India, we played an active role in making Imly one of India’s most exciting young brands.
Client

IMLY RESTAURANT

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