MagicCircle Communications

Client Brief

With the advent of the Covid-19 pandemic, the demand for online food ordering had reached an all-time low. Even though the delivery of food was allowed under the regulations, people were reluctant to order due to the fear of contamination. The task at hand was to convince customers to start ordering again, as Zomato was all set with the MAX Safety Measures in place.

 

This is the story of how we used this opportunity to forge a bond with consumers who had been missing out on their favourite food for weeks and months.

Idea

‘Ghar ka khana’ or home food is great. But even that can get a bit mundane, when it’s all you have day in and out for a long time. Not only for the people eating, but for the ones cooking at home as well. Nobody was willing to say that aloud, though. So, we decided to showcase one family where this predicament resulted in a quirky solution ‘engineered’ by the son. With an interesting twist & climax as him mom discovers what he’s been up to. Rather than tell a story of safety, we chose to tell a story of delight that was enabled by the safety promise – Your MAX Safety, Our Priority. This campaign went live on TV as well as digital platforms such as YouTube, Hotstar, and Voot.

Result

50% increase in weekly transacting of New & Lapsed Users

20% increase in number of orders

3.75Mn views on YouTube

MagicCircle Communications

Creative

  1. Gurgaon

Services

Clients

Category Experience

Employees

11-25 Employees

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