Client Brief

To Inform, engage, and create promotional collaterals and manage the promotions of the 2nd season, keeping in mind the brand identity and the brand ethos.

The Doctor Happy Season 1 was a massive hit and received a tremendous response hence, The overall objective of the promotions of the 2nd season is to increase the listeners and give an extensive brand reach. 

The team wanted creative intellectual properties on their social media handles to encourage more and more people to listen to the podcast via multiple promotional routes i.e. Email, YouTube, Instagram, etc

Idea
  • We curated creative IPs relevant to the mental health space

  • Promoted the podcast on YouTube and created a YouTube community of 100 subscribers and 25000+ views  in less than a month

  • Partnered and coordinated with the host platforms to drive maximum listens and make it a perfect combination of creative and promotional success.

Execution

Creative Tonality:

Labeled the brand on the tonality of being a mentor rather than advice from professionals. The GiveAway contest was a strategic move to gain engagement and interaction on the page. The visuals, illustrations, and color palette were planned so that they gave a friendly approach to the followers. We accomplished various milestones, but the most important was to curate heavy information into small content buckets without compromising the essence of the podcast. 

Promotional activities:

An organic bucket like #PainkillerOfTheWeek gave a new channel of marketing where people felt relatable about the information.

The campaign was extended to YouTube and Email marketing. As and when the new release is on, we push the Emails to maximum potential users while YouTube specifically helped us in major retargeting. The paid marketing campaigns on YouTube were executed simultaneously that supported tapping newer audiences every day across PAN India. 

Result

The MAD Outcome

Successfully delivered the weekly dose of Happiness to around 1,00,000+ ears and made Doctor Happy their ultimate savior when it came to their Mental Health Barriers

Client

The Doctor Happy Podcast

Projects you might be interested