Client Brief

Create a Brand identity and social media strategy to establish the brand's space in the emerging EV market.

Idea

With the market trends and the brand in mind, we decided to move ahead with a quirky yet sophisticated tone of voice that not only blended well with the targeted audience but improved the brand's engagement on Instagram.

Execution

Our content strategy consisted of mixed media formats and a premium tone of voice, we curated the main brand message as "It's time to take an e-turn" supported by quirky content pillars which enhance the messaging alongside the visual appeal of the brand.

Client

ZELO Electric

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