CureFit, 2021

Cult.fit - Social Media Copywriting and Content Strategy

Social Media Content Brand Strategy Content Marketing Graphic Design Social Media Marketing
By MadMonkeys Marketing Solutions
Client Brief
We work-out on ideas, jump on trends, and stretch our creative abilities with the largest and coolest fitness brand in India. We work in collaboration with cult’s marketing and social media team in the areas of copy, campaign strategy, ideation, and design for their social media handles.   A few of our projects include devising a new strategy for their LinkedIn Handle to increase engagement, Collaborating with the team for their massive April Fools Day Campaign, curating some of their content buckets for their Social Media Handles, Managing their ORM, and more ;)
Idea
Since we work on the Hero, Hub, and Hygiene ideas with the team, there is no particular idea that we have worked on, but a lot of umbrella ideas right from suggesting the ideas to helping the team in executing them. Our role with them is mainly for copywriting and ORM and a little bit of designing whenever needed.
Execution
1. Strategic content curation for their LinkedIn Handle 2. Working with the social media team to help them with campaign ideas, topical campaigns, everyday content buckets, ORM, and more.
Result
1. After the introduction of some new content buckets by our team, LinkedIn saw a great change in terms of engagement and reach. 2. Most of the content pieces and memes we did for the team went viral and got great engagement. 3. Our team has been locked by the client for a minimum of the next 1 year. 
Client

CureFit

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