MADARTH

Client Brief

A global network of independent advisory and accounting firms, HLB believes that the future belongs to those who are fueled by innovation, collaboration and growth. 

This leading global auditing firm got our team united to drill the rig and strike gold! Our task was to design a communication that will inspire all 365 days in a year that will motivate and uplift the spirit of the Emiratis. 

 

Idea

For each month, we created hand-drawn illustration of Emiratis depicting aspects of each visionary practice of the UAE. Over and beyond, the calendar aimed to be a daily reminder of the things that truly matter as a nation.

Execution

Unite And Emerge – As a nation, the UAE wanted to become the best in harmony and prosperity and enrich the lives of its people. We wanted to align the concept of the calendar with the nation's vision to become global leaders across a multitude of aspects and reflect the country's values alongside inspiring and lifting spirits all year round. 

Result

We took a cue from the nation's acronym, Unite And Emerge, which helped us capture its deep-rooted values right from “Fostering Innovation” to “Celebrating the Spirit of Entrepreneurship” and showcased this communication medium as an inspiring tool for 365 days.

MADARTH

Creative

  1. Chennai

Services

Clients

Category Experience

Employees

26-50 Employees

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