MADARTH

Client Brief

Flipkart is India’s largest E-Commerce giants and leading technology powerhouses that have revolutionised and disrupted the way "Desis" shop online. We had a billion reasons not to say the magic words, "sale" and "shop". This was the brief given to us when we began our storytelling for the biggest online shopping event. Our task was to conceptualise and create innovative ideas for promoting the “Big Billion Day” Sale for FlipKart.

Idea

We mapped and created interesting touch points in the customer journey by coming up with content buckets for different products.
 

This was done to:-

  • Instigate a desire to shop more during the sale period.
  • Create a sense of urgency to ensure customers utilise the sale days from day one and not miss out on special editions.


Our goal was to:-

  • Stay clear of intrusive marketing techniques.
  • Communicate to consumers that there was a “Big Sale” taking place in a way that would interest and entice them.

Execution

We had to come up with executable ideas for the digital platform that would exhibit and sell their products without using jargons like “sale” or “shop” in any of the creatives.
From tempting teasers to exciting limited edition announcements, we mapped the journey from “Heart to Cart”. 

Result

We developed messaging which was clear of any intrusive marketing techniques, and the posts created for the BBD Campaign received significant increase in engagement. The brand found their shopping app an interactive platform to connect with people in a fun, entertaining way and also enhance their online shopping experience to a whole new level.

MADARTH

Creative

  1. Chennai

Services

Clients

Category Experience

Employees

26-50 Employees

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