Mad Phoenix Marcom

Client Brief

The client wanted to make a short thirty-seconder film highlighting their high-profile office chairs intended to played in cinemas. Big impact was what the client was looking for from this big screen release.


The idea was to beautifully capture the true beauty of the chairs with intense close ups, long shots and texture-revealing shots.


Since it was a cinematic release, the idea was to make it look larger than life and glorify the chairs in the 30 seconds of time it allowed us. Epic cinematic music was utilized to create that much needed movie-feel to the commercial while the chairs shown at various angles with a great deal of white space around them made them get the attention they deserved.


The cinematic response was overwhelming to this commercial and the client ultimately built a great deal of brand recall post this advertisement.

Mad Phoenix Marcom


  1. Ahmedabad



Category Experience


1-10 Employees

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