Mad Phoenix Marcom

Client Brief

Handraiser is a platform wherein politicians can plan their election campaign based on voter data, voter perception and efficacy of the campaign among other tools. The client wanted us to make an explainer video that explains what Handraiser is and how it works and what all services it provides.


The idea was to use well researched data and figures to create a narrative that would be easily understandable by one and all.


We took a motion graphic approach as this video is supposed to be a user-friendly, easily understandable and informative one. We kept it light and colorful to make sure there is no gap in the communication we intend to achieve.


The film was a great success and their purpose of making it was met. The client not only appreciated the efforts but even recommended us to a few more clients in need for such videos.

Mad Phoenix Marcom


  1. Ahmedabad



Category Experience


1-10 Employees

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