Mad Phoenix Marcom

Client Brief

The client brief was to create a short commercial video that highlighted their project and shout about the launch offer aloud.


Here, since the project was at a very initial stage, the primary concern was to highlight the location of the project and the secondary objective was to reveal the offer to induce maximum responses. The idea taken was to keep it simple, direct, informative and give away the maximum information possible in the short time frame of the commercial.


In order to highlight the location and give it a launch feel, we planned on taking the traditional approach of emphasizing on the location first, show the rendered images of the projects next and at the end, talk about the offer price.


A lot of enquiries and on-site visits were generated through the ad and it served the sole purpose it was made in the first place – which was to highlight the location and inform the TG about the offering.

Mad Phoenix Marcom


  1. Ahmedabad



Category Experience


1-10 Employees

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