Mad Phoenix Marcom

Client Brief

The client Amrut Hospitality is into providing meals to corporate houses, institutions, canteens and so on. Their single line brief was to explain what they do and create an impact to highlight that their expertise in this domain is incomparable.


The idea was to create a statistics-based video that would begin by stating how important is a good meal in a corporate culture and then going on to show how Amrut Hospitality does what they do and how do they do it.


In terms of the execution, we were clear from the beginning that the idea of statistics and informative narrative would work best if the video is made in motion graphic + infographic style. We did so by custom creating motion graphic animation and interesting infographics to tell the tale.


The video was a big hit among the clients and associates of the client and this helped them convey their way of working and their need in a super effective manner – which was one of the core objectives behind making this film.

Mad Phoenix Marcom


  1. Ahmedabad



Category Experience


1-10 Employees

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