Nourish, 2021

Pyaar Ki Tasty Kahaniyaan for Nourish

TVCs / Brand Films
By Leads Brand Connect
Client Brief

B L Agro, the fastest growing FMCG Company in India that has been over the years committed to providing quality food products to consumers through their in house brand Nourish wanted to work on a campaign for Valentine’s Day.

Focus: to expand brand awareness and brand interaction amongst new audiences especially amongst the younger generation which is now more aware and mindful about the food they consume and its quality as well.

As one of the oldest players in the market B L Agro has been a synonym for purity and quality. For a brand like this, the bigger question at hand was how to combine food & love while not coming across as a clichéd concept.


As a video production agency, we knew we had to come up with an ingenious concept and so, we started with parallels between purity of food and purity of emotions in relationships and how food becomes the binding factor in all, which is how the name ‘Pyaar Ki Tasty Kahaniyaan’ was conceptualized.




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