Ras Vilaas, 2017

Packaging design for ‘Kaju Bites’

Branding Strategic Design
By Leads Brand Connect
Client Brief

Ras Vilaas wanted a packaging design for their premium Kaju (Cashew) product range. The need was to demonstrate the authenticity and cultural values of India along with the elegance of the premium product segment.

Execution

A sweet that is part of Indian festivities and synonym to celebrations, we conceptualized a design that reflected luxury, quality and an ideal pick for premium gifting.

Client

Ras Vilaas

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