Ras Vilaas, 2017

Packaging design for ‘Kaju Bites’

Branding Strategic Design
By Leads Brand Connect
Client Brief

Ras Vilaas wanted a packaging design for their premium Kaju (Cashew) product range. The need was to demonstrate the authenticity and cultural values of India along with the elegance of the premium product segment.


A sweet that is part of Indian festivities and synonym to celebrations, we conceptualized a design that reflected luxury, quality and an ideal pick for premium gifting.


Ras Vilaas

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