Baiil Kolhu, 2021
Bal Kolhu social media marketing
Client Brief
A social initiative driven by like-minded individuals of BL AGRO and its legacy brand Bail Kolhu
to normalize gender roles in Indian kitchens.
Execution
While the primary message was not compromising on taste and quality, the advert was deeper,
using a show not tell idea.
Client
Baiil Kolhu
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