Born and brought up in Bareilly, Uttar Pradesh, Richa is a person who holds senior
management positions in three companies. The 40-year-old is a multi-talented, super
vibrant and vivacious personality who keeps Leads Brand Connect – the creative marketing
agency, Leads Connect – a decade plus old multifaceted company with interests in Agri-tech,
Agri-research and Agri Value Chain and BL Agro industries ltd- a 5 plus decades old, growing
Richa, after completing her Master’s in Business Administration (MBA) from ICFAI
Hyderabad, joined her family business, BL Agro, a leading FMCG company, in the sales and
marketing team. Back then in the year 2009, the company had its presence only in a few
cities of Uttar Pradesh, on which Richa took responsibility to expand the business and
venture out in Delhi and NCR.
With her vision to take the brand to different cities, she started building the distribution
network, an arduous field for a woman to be in. Being a part of the male dominated
network of distributors and dealers, Richa faced her own set of challenges, which carved her
out as a strong and ambitious woman. However, she had to leave her profile after working
for more than 3 years as she was on her family way.
After taking a sabbatical for a few years, she again resumed work and decided to start a
venture of her own, along with taking up the role of Brand Spokesperson for BL Agro. Her
knowledge and interest in marketing led her to form, Leads Brands Connect, a 360-degree
communication agency, which started off the marketing of BL Agro to take it to the next
level. She brought in new ideas to promote and market the brand, Bail Kolhu, 50-year-old
brand with a rich legacy behind it. She also took charge of the young food products brand,
Nourish. Her agency now works for prominent names from industries like FMCG, Agritech,
Insurance, Technology, Publication and Not for Profit and many more. She is involved in
each and every communication, right from ideation to execution of the campaign.
Richa also holds the position of Director in Leads Connect services pvt ltd, an agri-tech
company and Leads Insurance brokers pvt ltd . an insurance broking company started by her
along with her husband, Navneet Ravikar.
A pass out of Bishop Conrad School, Bareilly, Richa holds a Bachelor’s degree in Engineering
from IET College, Lucknow. She now stays in NOIDA, NCR, with her husband and two kids.
She loves to spend her free time reading books, cooking and playing with her kids.