KHURANA BRANDING COMMUNICATION

Client Brief

The client wanted to convey just one thing - the tea is strong. Our challenge was to convey this in a very dramatic visual form. 

Idea

The idea was to keep the communication sharp, strong, and straight to the point. We didn’t want any tea-drinking happy faces or family pictures, we wanted to think beyond the obvious. 

Execution

We worked on the visual and after many ideas, froze on one thing that represented ‘strong’ i.e. a strong punch of a boxer. A strong punch that shatters all misconceptions about the brand was the whole idea. We kept the visual prominent and decided to keep the rest upto the audience’s imagination. 

Result

The campaign garnered a lot of positive reviews and attention from the audiences. The client was pleased to see his brand being out there, communicating the same old message in a brilliantly conceived new way. 

KHURANA BRANDING COMMUNICATION

Design

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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