Client Brief

What the client wanted from us was a campaign for engine parts that stood out. Mostly, no big engine parts company advertises, but they wanted to and that became our biggest challenge. 


Since these products keep the engine strong from the inside, the idea of making a visual representation of a strongman was thought of. 


A strongman flexing his muscles while the embodiment of strength for your vehicles, i.e. United Products was lined up in a family shot on the bottom to add to what the muscleman was conveying through his pose. A simple one-liner to seal the deal worked for the campaign well.


It was a massive hit among the B2B players and clients of our client. It even got a lot of attention from competitive brands who were into the same kind of manufacturing. 




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