In-flight Magazine Campaign

In-flight Magazine Campaign

In-flight Magazine Campaign

In-flight Magazine Campaign

In-flight Magazine Campaign

In-flight Magazine Campaign
Client Brief

For the client, these new laminates were unique because of their close resemblance to natural textures and look. The client wanted us to communicate the same in a very unique way, something which would make people go to their store and touch and feel these laminates.

Idea

When we talk of nature, what better a quality than that of camouflage. We used that kind of natural camouflage techniques to portray the laminates so that they appear very natural in look and feel.

Execution

We chose 3 laminates namely autumn, denim and yarn and designed a simple yet realistic camouflage look to show how these laminates blend perfectly with natural elements. In the designs, you’d have a hard time finding which part of the design is a laminate and which is merely a design element or actual material. This perfect blending-in of laminates in the design was exactly what made these creatives stand-out and you could actually feel the texture of these laminates when you take a closer look at them. That is something which we aimed at achieving and that we did. 

Result

The client was extremely happy with the results and all dealerships received a very warm and welcoming response to this. The customers actually came to the experience centers to touch and feel these laminates. 

Client

ROYALE TOUCHE LAMINATE

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