KHURANA BRANDING COMMUNICATION

Client Brief

Patel Brothers - a leading retailer and distributor in the USA, required a premium-looking yet rooted product packaging for Cow Ghee which was meant to be sold in the USA, targeting mostly the Indian populace and to the foreign nationals, to some extent.  

Idea

The idea was to keep it very subtle and simple such that most of the Indians and the foreigners would get attracted to the packaging and buy the product. The client believed in the quality of the product and hence, the sole intention of this exercise was to help it get picked by the customers.

Execution

We kept a very simple image of a very pleasant field with a few cows grazing in it with clear blue skies. The overall pack gave a very soothing and happy look and feel to the whole product. The transparent spaces, when filled with the Ghee made the bottle appear much more organic, colorful, rich and pure. 

Result

The product packaging was much appreciated by the client and was well-received by the customers in the USA too. This became a hot-selling product in no time, thanks to the simplicity and attractiveness of the packaging design. 

KHURANA BRANDING COMMUNICATION

Design

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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